J-Sei is a multi-generational and multi-cultural organization with its roots in Nikkei values and culture. We are proud of our history of providing care and assistance to older adults, senior assisted living, and in conjunction with our new strategic plan and agency rebranding, including our name change, we have expanded our services and programs to include families and younger generations.
It is not the first time in our history that we have evolved and adopted a new name. In 1971, East Bay Japanese for Action (EBJA) began with outings and social events for the Issei generation. EBJA established bilingual Case Management services and a Nutrition Program serving Japanese lunches. Following a merger between EBJA and East Bay Issei Housing in 1986, the combined entity was named Japanese American Services of the East Bay (JASEB). We leveraged our resources and with our supporting partner organizations we were able to provide culturally sensitive senior housing options for seniors and a Senior Center offering classes and other activities.
And now J-Sei is a community care and cultural organization that brings families and generations together to nurture and pass on Nikkei values and traditions that remain at the core of our services. Our pursuit of the expanded mission will be guided by our community values of dignity, trust, independence, social connection, open communication, and respect for our elders. Our commitment to serving seniors is unwavering, but we are broadening our impact by serving our multi-generational and multi-ethnic community.